Application demand, global participation, and the 50th anniversary of the five-borough course create a citywide attention moment.
2026 TCS New York City Marathon / OOH opportunity
Reach runners and fans across the marathon arc.
A client-ready planning view for the five-borough marathon moment, combining direct OOH placements with a FlowBidder programmatic layer for training, race-day, and recovery messaging.
Course-led map
Direct OOH menu
Programmatic layer
Drawing demand
240K+
Applicant countries
160+
Drawing acceptance
~1%
2025 finishers
59,226
The map and grid frame each option by neighborhood, format, flight, investment, and its role in the broader route story.
Screen-level optimization can flex by training-route data, race-week movement, race-day transit, and post-event recovery behavior.
SStart
EExpo
FFinish
Select numbered markers for photos and details.
Direct placement menu
12 options
Client-facing detail grid.
The direct OOH options shown on the map, organized by zone with location, format, timing, investment, and planning role.
| Option | Zone | Placement | Format | Flight | Investment | Planning role |
|---|
Dynamic creative system
Messaging changes with the runner journey.
The programmatic layer can carry different brand messages before, during, and after the marathon moment while FlowBidder adjusts screens by audience signal, location context, and timing.
Own the training miles.
Use Strava data to identify key training routes and reach runners in preparation mode near parks, bridges, waterfront paths, gyms, running stores, and neighborhood screens.
Every borough. Every mile.
Saturate strategically located transit hubs and street-level digital displays to reach runners, supporters, volunteers, and fans moving through the city.
Recover. Refuel. Keep moving.
Shift messaging toward recovery and replenishment around finish-area movement, hotel corridors, airports, transit returns, and next-day routines.
Planning rationale
How the plan comes together.
The deliverable connects the marathon audience moment, direct OOH visibility, and FlowBidder optimization without implying official event sponsorship rights.
Fifty years of the five-borough course.
The 2026 anniversary and continued running boom create a high-attention brand moment across runners, supporters, and citywide spectators.
Selective, visual, easy to defend.
Placements are framed around location, format, visibility, investment, and role in the broader route story.
Screen-level optimization across the marathon arc.
Use Strava training-route data, race-day transit saturation, street-level display context, and dynamic creative sequencing.